It’s no secret that your online reputation (namely, reviews) can make or break your business. This is particularly true for home service companies. When you are working inside people’s homes, you need to be seen as trustworthy.

This just goes to show how crucial positive reviews are to your business! But getting reviews is only half the battle. You have to reply to them.

Responding to both positive and negative reviews is important for two key reasons:
Shows customers you care.

1. Shows customers you care.
2. ​Lets potential customers know if anything ever goes wrong that you will be there to fix it.